Your price
To determine your pricing strategy, Cegma Topo establishes the price at which your customers are willing to make a purchase. We inform you of the maximum price which could be considered by customers and the minimum price acceptable. Likewise, Cegma Topo defines the promotional offer best suited to your goals.
| Your questions | Your benefits |
| What price are your customers willing to pay for your/your competitors' offer? | Position your price correctly and sell at the right price. |
A company wishes to define the next promotion for its brand of food in a sales outlet. Among the brand's customers, Cegma Topo tests various options: an extra 20% free, including 20% free, twin packs, etc. Our recommendations let the company determine the best promotional offer to boost its sales.
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